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  • Created Date: 2019-01-20
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Private Label Paper vs. National Brands, Who is winning?

Private Label Paper vs. National Brands, Who is winning?

Private Label Paper vs. National Brands, Who is winning?

Who is Winning the game in #ThePaperMarketplace ? 

Statista.com shows the brands of toilet paper used most often in the United States in 2019.      ** Number of consumers in millions.

Store Brands (#PrivateLabel)    :    78.92 **

Charmin Ultra (#PG)                  :   76.15 **

Scott Tissue    (#KC)                    :   66.49 **

Angel Soft        (#GP)                   :    56.36 **

Quilted Northern (#GP)    :      31.90 **

Cottonelle          (#KCC)    :     29.06 **

Charmin - Others    (#PG)  :  26.25 **

White Cloud   (#KTG)   :    6.09 **

Soft'N Gentle  (#GP)  :           5.65 **

Marcal Small Steps   (#Atlas)  : 3.17 **

Green Forest  (#PrivateLabel)  :  1.35 **

Other Control Brands  :                29.51 **

Note: This excludes the NEW AMAZON Private Label Paper Brands.


Learn more :
https://lnkd.in/ec_UJgP



The Private Lable Tissue Paper segment is a key focus now for Amazon. Amazon's total private label sales will reach $7.5 billion this year, analysts at SunTrust Robinson estimate. By 2022, the total Amazon Private Label Products sales are expected to hit $25 billion.


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