Private Label Paper vs. National Brands, Who is winning?
Who is Winning the game in #ThePaperMarketplace ?
Statista.com shows the brands of toilet paper used most often in the United States in 2019. ** Number of consumers in millions.
Store Brands (#PrivateLabel) : 78.92 **
Charmin Ultra (#PG) : 76.15 **
Scott Tissue (#KC) : 66.49 **
Angel Soft (#GP) : 56.36 **
Quilted Northern (#GP) : 31.90 **
Cottonelle (#KCC) : 29.06 **
Charmin - Others (#PG) : 26.25 **
White Cloud (#KTG) : 6.09 **
Soft'N Gentle (#GP) : 5.65 **
Marcal Small Steps (#Atlas) : 3.17 **
Green Forest (#PrivateLabel) : 1.35 **
Other Control Brands : 29.51 **
Note: This excludes the NEW AMAZON Private Label Paper Brands.
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The Private Lable Tissue Paper segment is a key focus now for Amazon. Amazon's total private label sales will reach $7.5 billion this year, analysts at SunTrust Robinson estimate. By 2022, the total Amazon Private Label Products sales are expected to hit $25 billion.